Ryfitness
A high-energy gym site that turns visitors into members, sells the merch and keeps the class schedule a tap away.
RyFitness offers personal training, semi-private sessions and group classes led by Ryan Henry, for busy adults, athletes and members who come for the community. The business also sells branded gear and runs events.
Memberships, a class schedule, an app, events and a shop all compete for the same homepage. The site had to keep that energy without burying the main goal: getting people started.
Video hero
A looping training video under "Train. Transform. Triumph." sets the energy before a single word is read.
Service cards
Group classes, one-on-one training and Golden Stretches recovery, each with a short pitch and a clear path.
Plans and pricing
Unlimited group, personal and semi-private training laid out on a pricing page, with "Become a Member" in the main navigation.
Schedule and app
A dedicated schedule page linked from the header, footer and app promo.
Merch store
Webflow e-commerce with a slide-out cart, clear empty and stock states, and checkout.
Event promotion
A homepage banner slot for events like member parties, with direct ticket links.
One next step per section
Each block ends with a single action (get started, learn more, shop) so the page never stalls.
Motion sells the room
Video does what copy can't for a group fitness brand: it shows the atmosphere.
Built to grow
Shop, events and new product lines slot into the same system without a redesign.
The project.
The details.
