Optimal Vitality
Four wellness programs, one clear path. A community-first site where every page leads to a free consultation, with a store built in.
OV is a family-built wellness brand offering personal coaching, youth athletic development, a women's program and homeschool fitness. It needed one site that could speak to adults, parents of young athletes, moms and homeschool families at once, and turn that interest into consultations.
Four programs with four different audiences can read as four different businesses. The site had to keep them distinct enough to choose between, while keeping the brand, the founding story and the next step the same for everyone.
Program finder
Four program cards framed around stages of life, each with imagery, a short pitch and its group size, so visitors self-select fast.
Four Pillars framework
Achieve, Recover, Nourish, Thrive: the brand's philosophy turned into a scannable section that ties the programs together.
Consultation flow
A three-step next-step sequence and a coaching application form. A "not sure" path passes the program to the form so no lead is lost.
Built-in store
Webflow e-commerce with a slide-out cart, subtotal and checkout, so merch sales live on the same site as coaching.
Social proof
A testimonial carousel with a "view all" option, positioned right before the call to action.
Accessible by default
Skip-to-content link, a sticky header with a persistent consultation button, and a mobile-first layout.
One call to action, everywhere
"Schedule your free consultation" repeats in the header, hero and every section end, so the main goal is never more than a glance away.
Candid photography over stock
Real sessions with the coach, athletes and families carry the community message better than any headline could.
Brand and site from one hand
Designing the logo, the window signage and the site together keeps the experience consistent from storefront to screen.
The project.
The details.
